NEW YORK COSMOS COLLECTION

Umbro and Future Shorts, the project team responsible for Secret Cinema, last night an agreement to bring a taste of New York in the streets of east London as Umbro launched in spring / summer 11 in the New York Cosmos and the collection of sportswear off the field. The launch took place before the publication of the New York Cosmos Umbro home shirt today.

Held at a secret location in Shoreditch, was the scene changed in 1970 in New York Block Party by more than 250 guests were guided through a street scene built around Pele's last game in a shirt New York Cosmos. The guests were then taken in a locker room environment, where they were exhibited in New York Cosmos movie once in his life "before they get a taste of the new on and off the Cosmos area of collection.

Former New York Cosmos goalkeeper Shep Messing attended screening of an idea of the Cosmos, after experience of the film, said: "Let's play the Cosmos can be described as a dream, I played the best team most famous players in the world in the world, was a wonderful experience when I felt the Cosmo is back in my heart skipped beat me. I can not wait to see the team back to camp and enjoy the atmosphere again. "

As part of the rebirth of the club, Umbro has applied his philosophy adaptation celebrated with a performance of the new football field and the line of the life on and off the pitch for the club New York Cosmos. By placing the original Modern Library New York Cosmos together, the design team was inspired by Umbro team New York Cosmos from 1977, worn by Pele and their star players during a particular season in which he played the game like Pele most recent professional. The influence of this legendary shirt you can see in the game back home in the center of Spring / Summer 11 Collection.

The largest number took the important properties of the original uniform Cosmos and placed on classic silhouettes sports Umbro, adjusting the character Cosmos for a collection of sportswear off the field. Spring / summer 2011 New York Cosmos series will be available from March 2011, all inspired by the legacy and promise of the New York Cosmos and brought with Umbro match the style of English football. Umbro.com

Trevor Cairns, International Director of Marketing at Umbro, said: "We wanted to examine another way of presenting the new spring / summer 11 collection Cosmos. Answer the audience through the history of the New York Cosmos, and then enter the Renaissance was a great how to tell the story and introduce the new cosmos in the field and off the field collection. "